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Without a plan, content marketing simply will not work. Where do you start and where do you draw the line between scripted efforts and going off the cuff to create content marketing based on timely events? A panel of experts will discuss their experiences with planning and what works and what doesn’t. Join Nicole Smith, Managing Editor of Dell Inc.'s IT news site, Tech Page One; Isla McKetta, Content Crafter at Moz; and Amanda E. Clark, President of Grammar Chic Inc. at 11 a.m. ET on Oct. 1.
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